July 5, 2008

Workforce Diversity

Today, workforce diversity has become a common business concern. There is a talent war raging. All companies are working at improving their ability to attract and retain the very best employees available.

The term “Workforce Diversity” refers to policies and practices that seek to include people within a workforce who are considered to be, in some way, different from those in the prevailing constituency.

Few factors that motivate companies to diversify their workforces are listed below –
Social Responsibility

Workforce Diversity is considered as an exercise in good corporate responsibility. By diversifying our workforces, individuals are given the “break” they need to earn a living and achieve their dreams.

Resource Imperative

Today’s talent pool is much different than what we had in the past. Competitive companies do not allow discriminatory practices to hinder them from attracting the best available talent within that pool.

Legal Requirement

Companies are under legislative mandates to be non-discriminatory in their employment practices. Such legislations compel Companies to utilize a diverse workforce.

Business Communications Strategy

All companies are seeing a growing diversity in the workforces around them. Companies that choose to hire heterogeneous workforces will find themselves effective in their external communications.

Economic Payback

Diversifying the workforce through initiatives like welfare-to-work can effectively turn tax users into tax payers.

Marketing Strategy

Buying power, today, is represented by people from all walks of life – ethnicities, races, ages, abilities, genders, sexual orientations, etc. To ensure that their products and services are designed to appeal to a diverse customer base, companies are hiring people, from all walks of life for insights.

Capacity-building Strategy

Companies that are doing well have the capacity to effectively solve problems, rapidly adapt to new situations, readily identify new opportunities and quickly capitalize on them. This capacity can be measured by the range of talent, experience, knowledge, insight, and imagination available in their workforces.

True diversity is exemplified by companies that “hire people who are different – knowing and valuing that they will change the way you do business.”

In the approaching future, companies that diversify their workforces will have distinct competitive advantage over those that do not. It is slowly and steadily becoming the mandate to success


1 Comment »

  1. Thanks for bringing up this topic. Workforce diversification is critical to customer focused companies due to the importance of understanding and reflecting the concerns of those customers in order to better serve them.


    Dan Durazo

    Comment by dandurazo — July 6, 2008 @ 6:44 am

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