Hrcases’s

July 17, 2008

PepsiCo India – Approach to Tap Female Talent

PepsiCo India has taken an unusual approach to recruiting. The company has teamed up with JobStreet.com, to exclusively target women who wish to return to the corporate world.

From the time this initiative was made effective, the Web site has received a huge response from female candidates.

The Job opportunities offered include part-time and full-time options.
These are basically into consulting and sales and marketing. Most importantly, they allow the applicants to work from home or have flexible schedules.

The percentage of female employees has increased dramatically in the company and currently comprises 33 percent of top management positions and 15 percent of the remainder of the workforce.

PepsiCo India along with JobStreet.com is working to expand the initiative to other multinational companies such as Microsoft India and IBM India.

Source: Diversity Executive Magazine

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